PLACEMAKING - THE CTR ATLANTA

In a city that never stops moving, we wanted to give people a reason to stop. For The CTR Atlanta’s grand opening and World Cup watch party, we brought their tagline, “Where Atlanta Meets the Moment,” to life through bold red installations and striking black graphics designed to catch the eye of passing crowds. From custom photo opportunities and a DJ booth to larger-than-life games, merchandise carts, coloring stations, and face painting, there was something for everyone. A little color, a little competition, and a whole lot of Atlanta energy.