PLACEMAKING - ALA MOANA, HONOLULU

For two weeks, we set up shop at Honolulu’s Ala Moana Center, bringing a little extra personality to the island’s iconic shopping destination. We designed and created a larger-than-life ALOHA sign and custom vendor carts that remain in use today. Over the years, the ALOHA sign has become an iconic staple of Ala Moana, serving as a canvas for local artists including Punky Aloha, Kris Goto, Kate Wadsworth, and Aaron Kai, who have each brought their own unique style and interpretation to the installation. During the holiday season, we returned to bring Santa’s Surf Shack to life, a playful, island-inspired setting for holiday photos and memories.